Wednesday 22 October 2008

adidas AZX Collection - The Finale

I've been hyping about this AMAZING adidas project for a little while now, getting all excited about all of the collections, and now the final installment has dropped, I'm well, sad :-(

'Gathering 22 of the world’s key retailers, from streetwear stores to high end boutiques – all with their own individual vision concerning design and style – the aZX project comprises an open brief for limited-edition release collaborations to run alongside classic adidas ZX running shoe designs. A truly collaborative and industry leading project, combining the very best in retail, branding and innovation, adidas aZX represents one of the largest scale, most ambitious sneaker collaborations to date'. -Hypebeast

The letters Z and X in the collaboration that featured stores and brands from the letters A-Z are represented by Jacques Chassaing and Markus Thaler. 'Having played unique roles in the birth and ongoing love affair that shoe connoisseurs have with the brand and the ZX running collection of both past and present. Jacques is one of the famous adi designers responsible for many iconic adidas styles including all the ZX designs, while Markus was the shoe craftsman who brought all the iconic and timeless shoes to life'. -Hypebeast

This video is HIGHLY RECOMMENDED for any and all sneaker enthusiasts. Check out the amazing sneakers after the film.



Here they are: ENJOY!!

The faces on the tongues are incredible. This box is serious. It screams 'collectors Gold'
There couldn’t be a more appropriate conclusion to a celebration of a seminal running shoe on a grand scale as the original collaborators return to the iconic source material once again with the legendary stripes, lines and panels revisited, and the ZX truly redefined.

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