Tuesday 24 February 2009

1948, Nike Sportswear

Hurray, 1948, the London Nike Sportswear store has re-opened its doors and goh blimey!!....what a transformation!!.

Gone are the wooden panels and benches that gave the space a cold gymnasium feel. Gone are the Olympic paraphernalia. Instead, the space is reminisent of an uber dope FC sportwear store. The football pitch in neon lights on the ceiling is crazy.

Stole these pics from Agostinho's blog and the first shot from We Are HQ as somehow (i dont fuckin know how) i wasn't there. (Miles, Pichalas...we got words!!)







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