Yesawi is BBC/ Ice Cream Shoot.

Big Props on BBC's (Billionaire's Boys Club) new lines which seem to be more sophisticated and avant-garde. Veering towards the realms of high-end menswear, Ice Cream (another brand from Pharell William's) has also taken a more grown up look to their designs, ditching the cartoonish, bubble gum images of older season's.
The collection so far, and look book images look very strong, which has been reciprocated on sites such as Hypebeast, Kanye West's blog and Honeyee to name a few. And i reckon the model in the photo shoot has brought some addes appeal to the the images (regardless of the tiger's head on his shoulder...lol). This guy is definitely one to watch!!!!!